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Cisco Americas Associate Group: Laser Targeted on Buyer and Associate Success

Cisco Americas Associate Group: Laser Targeted on Buyer and Associate Success


I couldn’t be extra excited in my comparatively new function as VP of Americas Associate Group (APO) right here at Cisco. My group is the place we put the “Cisco is partner-led” messaging into motion, serving to our America’s-based companions succeed by serving to them ship actually distinctive outcomes for our mutual prospects.

As you’ve in all probability heard, our partner-centric world gross sales go-to-market technique revolves round three key parts: Progress, Transformation, and Tradition.

  • Progress: We’re devoted to boosting top-line progress by means of the Progress Sprints framework, aiming to extend common contract worth and renewal income.
  • Transformation: We’re dedicated to transformation by assembly our prospects the place they’re, adopting a customer-centric method, and enhancing promoting experiences by means of modern instruments and processes.
  • Tradition: We current a united entrance as One Cisco, leveraging our tradition as a aggressive edge to help our companions.

This aligns seamlessly with our strategic pillars within the Americas. These 4 pillars function our guiding rules for FY24 as we form and execute our initiatives.

  • Being “higher collectively” emphasizes collaboration throughout the Cisco group and, critically, with our companions, forging a formidable alliance with an exceptionally intensive and various portfolio.
  • Our dedication to remaining “customer-obsessed” stays unwavering, constantly prioritizing their wants and striving to maintain them on the forefront of innovation.
  • We keep a “progress mindset” that encourages each particular person and collaborative creativity, fostering experimentation with new concepts, in tandem with our companions.
  • Moreover, our drive for “innovation and execution,” together with unwavering dedication to expertise, underpin our means to execute successfully, pushed by appreciation for our portfolio and a ardour for all issues tech.

And plenty of of our companions are thriving working with Cisco. Listed below are only a few (of many) examples:

  • One among our largest companions, WWT, labored with Cisco to deliver down a big community transformation mission that included many websites of deployment and companies. And on this deal, the Cisco and WWT groups grew to become aligned previous to the execution of the sale all of the by means of the answer design and shut. After which after the sale, we remained aligned in clear swim lanes of accountability to drive the simplest outcomes for the shopper in a well timed method.
  • One among our LATAM companions, ConNext by Migesa, has been partnering with us for over 20 years from pre-sales by means of supply. ConNext makes it some extent to make the most of information to create even higher options that extra exactly meet their necessities, leveraging each Cisco and ConNext’s distinctive worth propositions.
  • One among extra modern distributors, Scansource, focuses on bringing out the most effective of breed and our companions, to leverage our Cisco sauce to ship profitable Cisco options inside their companion applications to ship these enterprise outcomes. As an illustration, Scansource and Cisco have partnered to deep dive into our safety choices, understanding how we will leverage these advertising and marketing main applied sciences of their current buyer base.

A lot of our companions are reworking with us, transitioning from extra hardware-centric, project-based organizations to additionally providing a steadiness of software-oriented choices. Throughout the shopper lifecycle, we’re dedicated to providing insights to our shared prospects, harnessing the ability of Cisco expertise and companion value-added companies. This ensures that prospects maximize the worth derived from their investments with us.

Defining a mission to assist our companions thrive

Now, let’s discover what FY24 holds in retailer. Put merely, it’s all about delivering tomorrow’s progress in the present day, which is one thing we all know we will’t do with out our companions.

Within the coming yr, we’ll stay aligned with the APO’s core priorities, together with looking for new logos and franchises, propelling software program platforms, driving adoption, refreshing {hardware}, and enhancing premium companies. All of the whereas, we’ll be evolving our go-to-market methods, each internally and externally.

What units the Americas Associate Group aside is our distinctive place throughout the best-in-class Americas companion ecosystem. We function a formidable power multiplier, leveraging companion innovation to redefine potentialities and speed up worthwhile progress. Collectively, we’re poised for an thrilling journey in FY24.

So, with this in thoughts, I invite you to hitch me at Associate Summit or through the Cisco Associate Summit 2023 Dwell Digital Broadcast. For extra data and insights into the way forward for APO and the way we may be Larger Collectively, make sure you take a look at the America’s Geo Session – Delivering Tomorrow’s Progress In the present day, on Nov. 7, from 2:30-3:15pm.



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