The Chicago Dental Society (CDS) Midwinter Assembly is probably the most historic and one of many largest dental conferences within the nation. The 159th Midwinter Assembly befell February 22 to 24, 2024, at McCormick Place West, attracted greater than 21,000 attendees, and generated an estimated $26.6 million in financial affect for Chicago. The annual occasion continues to develop in measurement and yield attendee and exhibitor satisfaction in a post-pandemic atmosphere.

“The vitality of the 2024 Midwinter Assembly was excellent, which is an actual testomony to the fervour the CDS volunteers and workers have when organizing an unimaginable present yr after yr,” stated CDS CEO, Heather Nash, CMP, CAE. “There have been greater than 560 exhibitors within the Exhibit Corridor this yr, up from final yr, over 230 scientific periods and an amazing mixture of networking occasions that introduced college students and early profession dentists collectively, like the brand new Yoga for Midwinter Mindfulness, Sips, Suds & Gross sales, and the brand new Podcast Lounge that was bustling with interviews.”

Within the dental business, the Midwinter Assembly is usually described because the kick-off to the yr, and the three-day convention for dental professionals is considered probably the most revered scientific dental assembly within the business and the most important dental assembly in North America. The Midwinter Assembly gives attendees with unmatched entry to lots of of corporations showcasing and debuting the newest merchandise and improvements to see and take a look at, lots of of constant training alternatives to assist keep present on the very best practices and newest strategies in addition to career-building networking occasions. Midwinter Assembly attendees embody dentists, hygienists, assistants, workplace personnel, residents, laboratory technicians and dental college students from all around the globe. The 2024 occasion attracted attendees from 49 U.S. states and 68 totally different international locations.

From 2022 to 2023, attendance on the Midwinter Assembly surged, growing 27% yr over yr. From 2023 to 2024, attendance continued to climb one other 1% to 21,135 attendees. Select Chicago, the Metropolis of Chicago’s tourism company, reported an estimated financial affect of greater than $26.6 million from the 2024 Midwinter Assembly.

Preliminary outcomes from the post-event survey are rapidly quantifying the occasion’s success. On a scale from one to 10, greater than 50% of respondents have indicated a ten when requested if they’d advocate the Midwinter Assembly to a colleague or pal.