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From donating 300 PPE masks to hospitals to A bridge of assist connecting 170 smiling faces these profitable Black Belt campaigns have impressed our Companion & Distributor communities throughout the globe.
Persevering with the momentum, right here we’re with one more philanthropic initiative—”Black Belt Certification for a Purpose”—a one-of-a-kind marketing campaign that addresses not solely Cisco Vietnam’s enterprise targets but in addition caters to the essence of giving again to society.
In April 2023, the Cisco Vietnam DPSE staff collaborated with distributors M.Tech, Synnex, and TechData, together with Cisco Black Belt to launch the “Black Belt Certification for a Purpose” marketing campaign. Eleven instructor-led periods had been carried out by DPSEs throughout three completely different areas inside Vietnam, with the aim of coaching Companion engineers throughout Cisco applied sciences by leveraging the Cisco Black Belt studying plans. To conclude the marketing campaign with a giving again exercise, an revolutionary crowd funding mannequin was experimented with to assist the distant Aur Lang village.
Due to the 65 individuals and charitable contributions of our collaborating distributors, “Black Belt Certification for a Purpose” not solely resulted in 202 new Black Belt certifications, however 22 million VND ($950 USD) being raised. The staff’s goal aim for brand spanking new certifications was 120 and funds raised was $600 USD, making the marketing campaign a hit from a enterprise perspective. However what made the marketing campaign actually profitable was what the staff was in a position to do with the funds that had been raised.
The DPSE Vietnam staff selected to focus their give-back efforts on the Aur Lang village. The village has 23 households with a complete inhabitants of about 100 folks, together with round 45 school-age kids. Positioned deep within the jungle of the Tay Giang Mountains, from Nationwide Freeway 14 it takes about 6 hours to stroll to the village, going by means of 14km of trails with 8 hills and greater than 10 streams and may solely be accessed by foot. As a consequence of geographical distance, the folks of Aur Lang village primarily dwell on self-sufficiency, develop upland rice, fish in streams, and lift just a few wild boars. Typically they get wild honey and Ganoderma mushrooms and convey them all the way down to the city Prao, which is about 25km from the village, to trade for cash or vital meals. Folks listed below are missing in electrical energy, well being care, schooling (the college is just too far-off from the village, so the kids should steer clear of their dad and mom, going to the city to remain and coming again to their house in the course of the summer season) and even communication (no cellphone sign).
The DPSE Vietnam staff used the funds donated by the collaborating distributors to purchase vegetable seeds; foot fungus medication for folks working within the fields; deworming medication for kids; comedian books; some sweets; garments; and a few sport gear reminiscent of footballs, volleyballs, and badminton rackets for the kids to have enjoyable in the summertime. Every family was additionally supported with money (500k VND/family) in order that they will actively purchase some breeding inventory to develop them up, or spend on vital bills for his or her household. Along with the above items, the staff additionally gave the village a small pageant with grilled pork and a pot of pork porridge stewed with pumpkin.
“The villagers are very glad and excited after they bought the help from Cisco. Vegetable seeds, medication are issues that the villagers desperately want. The consultant of the village will help the folks to purchase breeding inventory to enhance their lives. The villagers want to sincerely thank the corporate, the implementation staff, and want the corporate extra success, to assist extra communities like our village.”
– Mr. A Ting Del, head of the village, represented the villagers to precise his emotion and gratitude to the staff and Cisco Vietnam
The three-day weekend within the Aur Lang village was a memorable expertise for the staff. Staying away from computer systems, telephones, social networks, enjoying with the kids, cooking with the villagers, bringing pleasure to the folks—we felt energized to return to our busy lives within the metropolis.
There’s nothing higher for us as a company to assist our ecosystem Companions of their enterprise whereas giving again to society which makes the Black Belt for a Purpose/Trigger initiative a real Win-Win!
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